Creative Marketing Manager @ Major Food Group
Paid Social, Website Design, Art Direction, Email Marketing
No.1 STEAK Opening
Summer 2025
Digital Design
Digital Creative Strategy
Email Marketing
Website Design
No. 1 STEAK is a new concept that debuted in Dallas this past summer. Hosted at Sadelle’s Highland Park Village after dark, No. 1 STEAK transforms the space every weekend into an intimate dining experience featuring a three-course set menu, centered around local Texan producers.
The marketing team lead the introduction of No. 1 STEAK to the Dallas market, launching a new landing page, paid social camaign, the @no1steak Instagram account, and an opening party hosted by Chef Mario Carbone. I owned the digital creative for the brand, across both design and creative strategy.
I animated the teaser video announcing No. 1 STEAK. The video tells the core story of the concept, where the established all-day dining restuarant Sadelle’s is transformed into its moodier alter-ego for the first time. Posted on @majorfoodgroup and @mariocarbone.
→ Combined 850+ Instagram Shares
→ Combined 66.6k views
›SEASONAL SPECIAL FEATURESI concepted and designed all paid advertising campaign for the brand across Instagram and Facebook.
The campaigns ranged from the creative announcing No. 1 STEAK’s opening, to building a brand that was tightly focused on a fun, ingredient-driven culinary experience.
→ Drove 300+ covers from paid social in the first two months
›PAID AND ORGANIC SOCIAL @NO1STEAK
For the email design, I leaned into the playful, graphic type of the logo and extrapolated it across a template while also adhereing to email marketing best practices.
I interviewed the chef behind No.1 STEAK to write a conversational, blog-style email that broke down the ingredients and craft behind one of our specials.
›DESIGN AND COPY FOR NO.1 STEAK EMAIL MARKETING